Import priority of needs

 Rehabilitation projects (technology & training)

 Consumer goods 

 Construction industry development

 Humanitarian Aid and Environmental projects

 Construction industry development

 Tourism

 Investment potential

        US Defense Conversion 

 International Projects using international agencies’ monetary funds         Joint Venture development with US firms

   
   Export potential 
   - modernization may be required to meet cost effectiveness 
     guidelines.
   Agricultural products
   – primarily cocoa, cocoa products, and timber products.
   Minerals & Natural Resources
   - Gold, diamonds, manganese ore, bauxite.
   - Fishing/fisheries.
   Tourism & Others to be identified.

   Marketing Overview
    Promotion and Advertising

   Two key elements in developing a successful marketing plan for
   business development in Ghana are promotion and advertising 
   and will necessitate the following kinds of activities: 

   · Press release schedule 
     – opening of Southern California office,  international project 
       awarded, feasibility study completed etc. 
     - to be developed and coordinated with media 

   · Attend trade shows and conferences and association
      meetings

   · Sponsorship of special events 

   · Announcements in association & business newsletters, 
     industry newsletters 

   · Establish World Wide Web Internet site with plan for 
     regular update, links to other sites, creative expansion 

   · Organize media/press opportunities for visiting 
     dignitaries from Ghana 

   · TIO Newsletter: Initial distribution of semi-annually to 
     quarterly to monthly as warranted, mailed to current 
     and prospective vendors, partners, associations, 
     government departments and agencies 

   · Advertising to target industries in the following types 
     of publications: 
     
     - Trade publications targeting the construction, 
        manufacturing,  health care, travel and tourism, 
        export/import and international trade companies 
        and associations. 

   · The North American Export Pages 
   · The Export Yellow Pages 
   · Office of Export Trading Company Affairs’ 
     Contact Facilitation Database
   · World Wide Web and Internet Newsgroups 

     The GTIO in Ghana is currently developing additional 
     marketing programs and plans which shall be
     executed over the course of 2004 - 2005.